Slow Fi Industries
No Rush Running Apparel
The worm isn't a symbol of laziness. It's a reminder that every pace counts. Progress isn't always measurable, and showing up again tomorrow can matter more than crossing the finish line today. There's no ideal speed, no universal standard, and no single definition of what makes someone a runner.
This contradiction runs through the visual identity. Heavy, almost confrontational typography meets a disarmingly friendly character. Brutalist expression is balanced by minimalist simplicity, creating a bold yet flexible visual language that leaves room for the people who bring it to life — their different rhythms, experiences, and ways of belonging.
Slow Fi Industries isn't about running slower. It's about running on your own terms.
No Rush Running Apparel
2023
Artem Strizhkov Art Director, Designer
SERVICES
Visual Identity
Art Direction
Copywriting