The Summer Theater
A Pop-Up Cultural Project
Built around its central metaphor — a stage under a roof — the visual identity creates a house-like space where audiences and performers can meet, interact, and exchange ideas. The distinctive silhouette of the theater's stage forms the basis of the graphic language, complemented by stencil-style typography that reflects the temporary character of the project.
This single visual principle becomes a flexible and expressive system, allowing different forms of content to coexist, overlap, and extend beyond the boundaries of the stage.
2022
Artem Strizhkov Art Director, Designer
New Holland Creative Department
SERVICES
Visual Identity
Art Direction
Editorial