Weeek
Structure for Freedom
We developed the brand platform and visual identity from a single organizing idea: the rhythm of work at a human scale. This rhythm translates into graphic patterns that function as visual metaphors for the services within the product. The five working days form an ascending rhythm that is reflected in the shape of the letter W, which becomes the core element of the brand mark.
The result is an identity that reflects the philosophy of Weeek: a structure that creates order without taking away freedom.
2026
Ira Kosheleva Creative Director
Artem Strizhkov Art Director, Designer
Ivan Davydenko Strategy Director
Zakhar Shirokov Designer
Vika Tokareva Designer
Artem Vernidub Motion Designer
SERVICES
Visual Identity
Art Direction
Strategy